With the bulk of online transactions growing regularly, ecommerce websites are rapidly becoming the centre of revenue growth for brands. Brick and mortar stores are restricted by their geographical accessibility, while ecommerce offers you access to a new market of customers regardless of their geographical location. Add to this the introduction of mobile commerce that enables people to shop at your store while travelling.  With inventory management, payments, billing, automated checkout and other operational procedures, it is no wonder that your store should have an ecommerce presence. Needless to say the rise of the digital marketing channels and the rise of marketing automations enable your brand to work seamlessly in a digital environment.